Balm Studio

A high-end website for high-end skincare

Please note that this is a fictitious brand for the purpose of demonstrating my design style and reasoning. Some copy has been added to give a true feel for the website, however this is purely placeholder as I do not provide copywriting services.

The Brief

Balm studio is a high-end skincare brand focused on natural ingredients. They aim to sell a natural and luxurious feeling to their customers and would like the website to reflect this.

Target Audience

  • Women aged 29-50
  • People who value simplicity and minimalism in their skincare
  • People willing to invest in more expensive products to achieve results

Website aims

  • Showcase a few new and high-value items
  • Keep the design simple to reflect the brand’s minimalist aesthetic
  • Should feel like a one-on-one conversation with the user

The Design

Homepage desktop only shown.

Full screenshot of Balm Studio homepage banner