Please note that this is a fictitious brand for the purpose of demonstrating my design style and reasoning. Some copy has been added to give a true feel for the website, however this is purely placeholder as I do not provide copywriting services.
The Brief
Balm studio is a high-end skincare brand focused on natural ingredients. They aim to sell a natural and luxurious feeling to their customers and would like the website to reflect this.
Target Audience
- Women aged 29-50
- People who value simplicity and minimalism in their skincare
- People willing to invest in more expensive products to achieve results
Website aims
- Showcase a few new and high-value items
- Keep the design simple to reflect the brand’s minimalist aesthetic
- Should feel like a one-on-one conversation with the user
The Design
Homepage desktop only shown.

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